Juggling financial instability and following your dreams simultaneously as an independent musician is hard. For an artist that has poured their heart and soul into their music, being offered a large cash amount in the form of an advance can almost be too good to be true. At Horus Music we continue to empower independent artists by offering advances to further their careers offset against their streaming royalties only.
So, what exactly is an advance?
An artist advance is essentially a pre-payment of royalties. Traditionally from a record label to an artist, to cover costs such as recording, marketing and distribution. This is not the same as a loan, as costs are recuperated through future earnings such as royalties. Advances often mark the commencement of an agreement between artist and label. The agreement details can be worked out based on factors such as expected future record sales.
How advances through Horus Music work…
With advances through Horus Music, artists will be able to unlock funding from their music’s digital streams across platforms to promote a new album, film a music video or book additional studio time. It really is entirely up to the artist where the money is spent.
We’re looking to offer advances to artists with 10,000+ monthly listeners across platforms. Passing this threshold will allow artists to unlock an advance of up to eight times their annual streaming income. Artists receiving an advance will also retain 100% ownership of their masters and publishing.
Receiving an advance from Horus puts the control in your hands. Through us, you will be offered customised deals to suit your needs. Deals which will vary in terms of length, music included and monthly income levels. Once you’ve picked the perfect deal for you, we release the advance funding in a matter of days keeping our service transparent, trustworthy, and simple.
If you’re interested in learning more about our artist advances and feel you fit the criteria, you can head to our website for further information and apply now.
