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January 30, 2017
Sharing music has become increasingly popular as technology has made putting media into the public domain considerably easier. Most releases in the past couple of years can be found on Soundcloud, iTunes and Spotify sooner than they will be in a physical store (if in stores at all). Dropping your latest mixtape or EP on […]
January 26, 2017
There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to different online platforms free of charge such as YouTube, Soundcloud and Vimeo. However getting your music heard through the mass amounts of bands and artists […]
January 19, 2017
Whether it is on YouTube or on your favourite streaming service, playlists can be an invaluable form of promotion and engagement for artists. YouTube Playlists can be sorted in almost any way you need, and provide continuous play, cross promotion or a visual mixtape for users. Sorting all of this can be time consuming though, […]
January 16, 2017
So, you’ve got some killer tracks laid down in the studio and produced by a top quality engineer. You’ve been gigging regularly and have built up a respectable fanbase on your social media pages too. You’re looking to take the next step and get a manager, label deal and maybe a publisher too. Essentially, you’re […]
December 5, 2016
Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your music out there and seen by them. When it comes to marketing in the streaming age, we have to re-evaluate how we market music. Let’s […]
November 1, 2016
An article from Horus Music India’s Business Development Manager, Malini Mariharan. This year for the first time we attended the World Music Expo (WOMEX) in Santiago de Compostela in Spain. WOMEX is THE marketplace for world music. This includes roots, traditional, folk music from all parts of the world. The specialty of WOMEX is that […]
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