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May 25, 2017
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help boost […]
May 4, 2017
It’s one big confusing world out there, especially with people doing the wrong thing and downloading songs illegally. People don’t always know what’s actually behind the music and how hard artists work. Here is why you should be protecting your music. Artists & Their Attitude I’ve heard some artists brush off the fact that their […]
May 3, 2017
On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite themselves as a ‘knowledge company’, they advise new music businesses, bands and labels etc. We went along to gain some more knowledge of the direct […]
April 21, 2017
We are delighted to announce that Horus Music has been awarded the Queen’s Award for Enterprise for International Trade. Established in 2006, Horus Music is a global music distribution and label services company. Having initially focused on management they now offer musicians a simple and affordable solution to distribute their music and videos. Horus Music […]
April 14, 2017
Everyone knows that appealing album artwork is more likely to catch a potential fan’s eye. That’s why you need to put a lot of thought into your artwork before you release your album. Why? Because your artwork is directly related to how people see your band. People still look at it, even if they buy […]
April 1, 2017
Case Study: Øyvind Weiseth sees a variety of marketing coverage during his campaign Date: March 2017 Activity: Marketing, radio and playlisting campaign Duration: 6 weeks Key Outcomes: Notable blog coverage, playlist inclusion, radio play and Laid Bare Session. How We Did It In March 2017, we began working with Norwegian singer-songwriter Øyvind Weiseth for a […]
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