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Burgeoning Alternative Music at The Exchange

June 21, 2017

Burgeoning Alternative Music at The Exchange

A few months ago we attended our third edition of The Exchange conference and showcase organised by the Department of International Trade (previously UKTI) in Mumbai and found a vast difference in the vision behind this year’s attempt. Unlike the previous editions, this time was quite small, controlled and effectively intimate. Especially pleasant was the […]

Soundcloud Go Update

June 16, 2017

Soundcloud Go Update

You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to ask why their music is being uploaded to Soundcloud and in some cases it is causing duplicate tracks and even playlists of albums to be […]

Speak, Brother – Fighting their way onto Spotify playlists

June 1, 2017

Speak, Brother – Fighting their way onto Spotify playlists

Case Study: Speak, Brother make their debut on official Spotify playlists Date: May 2017 Activity: Playlisting campaign Duration: 2 weeks Key Outcomes: Spotify playlists ‘Lost In The Woods’ and ‘Fresh Finds: Six Strings’ How We Did It In May 2017 we worked with the Midlands-based indie-folk outfit Speak, Brother. Boasting a powerful indie folk and rock […]

What Digital Mistakes Are You Making?

May 27, 2017

What Digital Mistakes Are You Making?

There are so many digital mistakes that you may be making online without even realising it. Avoiding these will mean you have a better relationship with your fans. 1. Being Arrogant. Don’t ever think that you should be able to get famous overnight, things take time. Not everyone cares about everything. Stop complaining about Facebook […]

How Important Are Streaming Playlists?

May 25, 2017

How Important Are Streaming Playlists?

You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help boost […]

Why is Protecting Your Music from Piracy Important?

May 4, 2017

Why is Protecting Your Music from Piracy Important?

It’s one big confusing world out there, especially with people doing the wrong thing and downloading songs illegally. People don’t always know what’s actually behind the music and how hard artists work. Here is why you should be protecting your music. Artists & Their Attitude I’ve heard some artists brush off the fact that their […]

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