Nigerian artist OTEGA has taken the Nigerian music scene by storm since dropping his breakthrough freestyle ‘Stay Woke’ in 2018. He has since released notable releases and collaborations emanating Otega’s original blend of traditional timbres and modern afrobeats. His upcoming release ‘Proclivity’ has cemented his place as one of the most ground-breaking artists to emerge from Nigeria.
Signing with Horus Music Africa in 2021 for distribution and marketing, Otega has recently benefited from our artist advance service to help further accelerate his career as an independent artist.
At Horus Music we offer a range of services to help empower independent artists. We offer an advance service to further artist’s careers offset against their streaming royalties only. Artists unlock funding which can be used to promote a new projects or book additional studio time. This helps keep our artists in the driver’s seat to decide exactly where they feel the money can be best spent.
For Otega, the benefit of receiving an artist advance “has been of great support” to his life as an “independent superstar”. The process took less than 2 months from transferring catalogue over to receiving his advance directly into his bank account. Otega has since used his advance to assist with funding for upcoming music videos.
As an independent artist paving the way through an intensely popular market, receiving an advance has helped put the control back into Otega’s hands. On receiving a Horus Music Africa advance Otega says it has “made me my own boss, which is priceless” . Otega has since been able to get back into the studio, working on new music with a variety of producers.
Horus Music continues to provide our artists with a fast, transparent service to champion independent artists music around the globe.
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