We’ve all heard that one of the keys to long-term success in the music industry is ‘who you know’.
If you’re a beginner in the music networking game then it may seem a daunting task at first, having to navigate a room and build valuable connections with people you’ve never met. But building up a strong contact list can be greatly beneficial to your career. Here are some of our top tips for networking in the music industry:
1. Know Your Info
Spend a little time before the event to think about how you will explain your work in a clear and concise manner. Just imagine that you are explaining it to someone who may have absolutely no idea what your job title means or what your business does. If you can, look into who will be attending the event and do some research on key people you’d like to meet. Knowing something about them will be a great conversation starter and help make you sound more knowledgable.
2. Be Yourself
Whether you’re loud and outspoken or quiet and cautious, the best way to make real connections with others in the music industry is to be yourself. Others will be able to tell if you’re pitching your music or product from a script and nobody wants a hard sell pushed on them. Faking a persona will only come across tacky and contrived. Be friendly, be sociable and don’t put too much pressure on yourself.
3. Use Business Cards
These handy little cards can be invaluable when meeting new people at a networking event, so be prepared! Don’t forget to also ask for a business card from people you speak to as it is always worth having another industry contact in your list. Even someone who may not even be that relevant to your own career can always be valuable as you never know when the situation might arise when you need that individual’s services.
4. Remember Manners
It may seem obvious, but manners are key in making a good impression at a networking event. Listen to what other people have to say and act interested. Don’t just expect people to be wowed by your product or service and instantly want your contact details. You have to build a rapport and make sure you are both getting an equal amount of time to speak about yourselves.
5. Don’t Forget to Follow Up
Once you’ve exchanged details with an important connection, don’t be afraid to drop them an email or phone call the day after while you’re still fresh in their mind. Say how much you enjoyed meeting them and provide them with any further details of your previous conversation. A simple follow up can rekindle your conversation and be the beginning of a long and successful connection with someone.
